Showing posts with label tout. Show all posts
Showing posts with label tout. Show all posts

Wednesday, 1 August 2012

VIDEO: Tensai's Tout Which Has Resulted in Him Being "Reprimanded" By WWE

The following video is the Tout posted earlier today by Tensai, which was later removed as it was deemed offensive. WWE later issued an apology for Tensai's Tout, and noted that he will be "reprimanded" for his
actions

:

Sunday, 22 July 2012

More On WWE's Major Social Media Plans


One of the main reasons WWE will be pushing the "Tout" service hard on Monday Night RAW in the coming months is that they have provided startup funding for the company giving them an ownership stake. While it isn't known how much WWE invested, WWE was described as the biggest investor. As promoted on TV, WWE plans to utilize 10-15 second video clips from fans responding to questions and different aspects of the show. The app received around 30,000 downloads alone this past Monday.

-- Speaking of social media, WWE's YouTube channel placed at No. 6 for the week ending 7/18 drawing 2,717,904 views. The channel was behind The Warner Sound, SourceFed, Shut Up Cartoons, Machinima Prime and ENTV. The channel also came in at No. 6 last week.

Wednesday, 18 July 2012

WWE Issues Press Release Regarding The Success of Tout


WWE has issued the following press release:

WWE(R) Universe Touts It Out

STAMFORD, Conn., Jul 17, 2012 (BUSINESS WIRE) -- WWE today announced that immediately after WWE featured fan Touts - 15-second self-recorded videos - during Monday Night Raw, the social media platform's app skyrocketed from No. 37 to No. 6 in the Free Photo & Video category on the iTunes App Store. The Tout app was downloaded more than 30,000 times within hours of the broadcast.

During last night's episode of Monday Night RAW, fans submitted Touts that were later aired during the live broadcast on the USA Network; Touts are also distributed across WWE's vast array of assets, including television, live events, WWE.com and to more than 100 million of its social media followers. Now, Tout is No. 116 on the overall Free Apps list (out of 900,000+ apps), speaking volumes to the power of the WWE Universe and the WWE brand.

This news comes a week after WWE's announcement that the global entertainment company became an investor and strategic marketing partner of Tout Industries, Inc.

Tout is a social media platform whose smartphone and Web applications enable real-time video status updates that can be shared instantly to Tout.com, Twitter, Facebook, Pinterest, SMS and email contacts. Through Tout's reply feature, WWE fans now have the chance to be seen and heard via Tout real-time video updates, encouraging a new dynamic social experience for WWE fans to interact with the brand.

"The partnership with WWE has proven that when you give enthusiastic fans the ability to easily share and interact with real-time video status updates, they will jump at the chance," said Michael Downing, CEO, Tout.com. "WWE's passionate fan base and tremendous reach across a variety of media assets create an extraordinary opportunity to engage fans and followers. We are uniquely positioned to provide this technology, and look forward to rolling it out across a diverse range of media and brand properties."